Research On Marketing Tactics Of China (Dalian) International Senior Citizens Articles Fair

With the ratio of elderly increasing gradually, billowy "gray-headed wave" is impulsing a charm senile consuming market. However, our nation's aging industry drop behind the "gray-headed wave". It can not meet the swift and violent demand for the elder. After entering into the new century, relative exhibitions come into being, and the senile exhibition market sprouts, the competition is furious now.Standing on the perspective of the exhibition's organizer, aiming at the actuality of China (Dalian) International Senior Citizens Articles Fairs(it can be said the Senior Health & Lifestyle exhibition), the thesis probes into the potential problems and set down distinctive marketing tactics, so that the exhibition can get the continual and stable increase.The thesis introduces the topic background and the significance of this research; recollects main relevant theories, including: MICE and Marketing Management; analyzes marketing environment of the senile exhibition market, including: macroscopic environment analysis, interior environment analysis and a comprehensive analysis using SWOT matrix; and then subdivides the senile exhibition market, chooses suitable segment markets for the Senior Health & Lifestyle exhibition, making use of STP theory. Finally, according to the current problems which are urgent to be solved, it set down marketing tactics of the Senior Health & Lifestyle exhibition, based on the 4Ps theory's frame.