The Marketing Strategy Research Of Xi'an Hope Travel Agent

Along with the fast development of China economy, the tourism in China is becoming more and more flourishing. It has already turned into a large-scale industry and become one of the new-ones which having more vitality. But the tourism marketing theory of travel enterprises is lagged behind it, especially the tourism marketing practice. How to enhance the ability of tourism marketing so as to survive in the fierce competition is a serious problem to every travel agent.The discussion to the external environment of Xi'an Hope Travel Agent( XHTA) are mostly linked to the industry present situation, competition, consumer and Provider and so on. To the internal environment, the discussion is mostly about Product, Place, Price, Promotion and so on. With all these analysis, we can find the Problems in the company. Based on these Problems, we can exactly Put forward the correlation tactics such as Product tactics, Promotion tactics, brand tactics etc. These useful tactics is useful to solve these problems, extend the market share and the brand popularity.The character of the essay is: the topic is accurately based on the reality; and it gives us a tense analysis of the in-and-out environment of XHTA. The discussion of tourism marketing strategies is based on the market investigation. The essay makes great effort to tell us that in order to gain a better portion of the tourism market, the travel agents must havemodern marketing ideas and marketing tactics based on the travel market. The author has tried best to give some useful advice to the management of XHTA. Meanwhile, hope the study on tourism marketing can give some help to other agents so as to enhance their competitiveness and management.