Study On Enterprise's Brand Competitive Strategy Of Mid-China

As the market competition pricks up, discrepant products turn to homogeneity.The drastic competition drives brand as one of the most effective means to getcompetitive advantage. Therefore, brand becomes important strategic resource. It isinevitable that brand competition substitutes product competition. Then, powerfulbrand becomes the key to success marketing for an enterprise. Facing the intensemarket competition, enterprises have to carry out brand strategy.Establishing brand is not only the inevitable choice for an enterprise facing tomarket, but also is the important approach to the economy development of an area.Brand is the key for an area to win in market competition, for it helps get wordspower and then competitive power. Therefore, it is significant to cultivate powerfulbrands for the growing up of Mid-China.This thesis has analyzed the brand status in quo of Mid-China, and thenconducted the research on its brand competitive strategy. According to the research,the holistic target of enterprise's brand strategy in Mid-China is to cultivate powerfulbrands. To actualize this target, enterprises should strengthen the brand intention,attach importance to the product quality, abstract the core value of brand, and expressit in the market. Finally, the government should play the vital role in the brandcompetitive strategy.