Research On Electronic Business For Tourism Industry Of Gansu

Gansu Province is one of provinces in china, whose tour resource is extremely rich and various, its grade is extremely high, too, and part of tour resource is hardly replaced, and also worth developing. However, in recent years, the development of tourism of Gansu Province is still at decadent stage in the whole nation school of thought, literature, etc. The contrast between the rich tour resource and the tourism reality has fully indicated that the rich tour resource of Gansu is not sufficiently, completely, effectively made use of and developed, and the advantages in natural resources fails to change into tourism competition advantage and gain economic effect. Meanwhile, the application of Electronic Business is increasing at surprising speed in the Tourism Industry. The global sales of Tourism Electronic Business exceeded US$63 billion in 2002, which is above 20% of the total sales of Electronic Business. And it is estimated that the quantity will exceed US$125 billion till 2010. The global Tourism Electronic Business will continue increasing at the speed of 350% in the next 5 years. The combination of tourism activities and Electronic Business is a main orientation in Tourism Industry. The development of Electronic Business has provided new opportunities and challenge to Tourism Industry of Gansu. After China joined in WTO, facing the situation of Chinese Tourism Industry opening to abroad, Tourism Electronic Business of Gansu is looked as a research problem, which is development thinking in West Development Pattern, and also a choice to make it to enter bigger space to develop.On the basis of studying domestic and foreign Electronic Business, and associating the reality of development of Tourism Industry of Gansu, the article analyzes the advantages and disadvantages of Tourism Electronic Business of Gansu in the present situation. And also, it discusses the necessity and feasibility of the development of Tourism Electronic Business of Gansu. In the end, it puts forward the strategy and solution strategies for the development of Tourism Electronic Business in order to accelerate the industrial upgrading and the development course of Tourism Electronic Business of Gansu to drive the economy of Gansu.Studying Tourism Electronic Business of Gansu as a system is the angle of the article, and it's the innovation of the article. To research the problem many kinds of methods have been applied in this article.The main body of the article is composed of three parts: Part I (Chapter1 & Chapter2), resolving the problem why to develop Tourism Electronic Business of Gansu;Part II (Chapter3) , resolving the problem whether or not to develop Tourism Electronic Business of Gansu;Part III (Chapter4 & Chapter5), resolving the problem how to develop it.The findings of the article indicated that, it's necessary and feasible to develop Tourism Electronic Business of Gansu, and it may promote Tourism Industrial structure of Gansu to optimize, enhances Tourism Industry resources disposition strength, advances the development of Tourism Industry of Gansu and the society's progressive. Tourism Electronic Business of Gansu should be seen a system, a whole to develop.