The Research On Internet Marketing Strategy Of Xi'an Impression

E-marketing, as the important component and direct motive force of e-commerce, brings enterprises the historical opportunity as well as severe survival crisis.Beginning' with the explanation of e-marketing concept, this part summarizes the basic and newly developing e-marketing theories and analyzes the impact of e-marketing on tourism website. It point out the correct establishment of Net Marketing Tactics is an important part of the successful Travel E-Commerce The article point out the new project of E-Marketing on Travel Commerce.com on the base of analysis the actually situation of Xi'an impression and marketing strategy. The most important is basic e-marketing strategies. According to the"4P" tactics in traditional marketing, this part addresses product, price, place and promotion strategies in e-marketing era.Its theoretical significance is to systematically research and analyze e-marketing tactics to promote the development of Chinese e-marketing strategies. Its practical significance lies in revealing the existing problems of e-marketing in China and putting forward rational suggestions to improve the international competence of domestic enterprises.