The Research Of The Y Corporation Strategy

Following the deep economics reform and joining the WTO, Chinese economic develop fast. Chinese corporations finish the transfer from the traditional planning economics to modern marketing economic graduate. The corporations become the independent competitive marketing part. Facing the serious competition, It is more important that the corporations can perform the right company strategy to improve their competitive ability. Because the biggest wrong of the corporation is the strategy fail. The weakness part of Chinese companies is the strategy part and the lacking ability of Chinese companies are the strategy making and breeding the core ability of corporation. That is the reason to research the strategy in the thesis. The thesis introduces the concept, the significance, the procedure of making strategy and the feeling of the author during the strategy carry out. There are six section described as following:The first section brings out the corporation' s strategic problem and illustrates the significance of researching the problem. The section also shows the content and the way to research problem. The second section introduces the situation of the industry and Y Corporation including the problem of Y. The third section introduces the procedure and the way of making corporation strategy. The fourth section describes the mission of Y Corporation and the opportunity, threat, strength and weakness the Y Corporation facing, and that drew out the proper strategy for Y Corporation. The fifth section gives some suggestion and describes the feeling when performing the corporation strategy. The final section summaries the whole thesis.During writing, as per the fact of Y Corporation and the fixed position of the Y Corporation, we choose the ways of fixed quantity and the quality to make out the value strategy, the diffidence strategy and the brand strategy for Y Corporation. Since the three pieces of strategies are fit the requirement of the corporation stage, the result of performance the strategy is good and the Y Corporation is satisfaction.