The Deeply Development Of Bacassurance In China: The Pattern Choice And Risk Guarding

Along with the tendency of the financial globalization and the tendency of unceasingly integrated development, the overlapping fusion in financial domain and the mixing management of financial industry are more and more obvious. That is, the trend that the generalized financial industry merges into an integral whole is more and more obvious. To develop well in the competitive financial market, all the financial companies try to adapt to these changes. As one part of the changes, the joint of the bank and insurance company happened——bancassurance. In overseas, the bank insurance development already passed through its junior stage, it has tried to find out the stage which is more profound, presenting one kind of brand-new posture in front of the common people; In domestic, the bancassurance move forward like the raging fire, and some far-seeing financial enterprises are attempting the more promising bancassurance development pattern. At the same time, some problems appear. So, summarizing the overseas bancassurance development valuable experience can instruct our bancassurance reforming.The paper altogether divides into four major parts. From our country reality, the development mentality of the referred bancassurance pattern overseas, it proposes our bancassurance some deep level development patterns. We learn from several developed countries, then draw the lines of the developing path in china——strategic partner pattern at present; the financial holding company pattern in the future when time is mature.The first part is about the basis of developing bancassurance and its development in china. It introduces the concept, the theory basis, and the advantages of bancassurance. It point out the whole courses of its development in china and its present circumstance. From the supplementary effect and the coordination effect which produced from the bancassurance, it thoroughly analyzes the theory basic. From the customer, the bank, the insurance company three aspects, it can fully elaborate the advantage of developing bancassurance. In the second part, we introduce several typical pattern of bancassurance in the European countries, including France, Germany America and Japanese. Since 1970s, many European countries had the tendency in which the deposit rate and the deposit drop. The new financial product unceasingly emerges, the deposit search cost unceasing rises, and the competition status of bank unceasingly worsens in the financial domain. Meanwhile, we draw much attention to the developing background of bancassurance and the lessons we can absorb.In the third part, we proposed that we should carries out the strategic partner pattern at present. It points out the principles we should observe when we make the pattern choices. The bancassurance cooperation pattern relies on its specific economical, cultural, supervising and managing environment. It analyzes the necessity of why choosing strategic partner pattern. It tells the concrete content of the cooperation under this pattern.The fourth part holds that we should take the financial holding company pattern in the long term to satisfy the increasing demand of financial cooperation and external competition. Meanwhile, the writer holds that the cooperation between bank and insurance company will be more extensive and more deeply. It includes the combination design of insurance industry and banking industry product; the combination design of insurance industry and securities industry product; the combination design of insurance industry and trust industry product; the investment insurance product; the securitization of insurance risk; etc. Moreover, the passage points out the risk under such pattern and suggests the risk guarding method.