Research And Countermeasure On The Behavior Of The SoccerLottery Ticket Consumer Of Henan Province

Our country has circulated sports lottery ticket since 1994, have another the fulfillment operation enunciation of many years, the athletics lottery ticket rises to the development of the athletics business aggressive function, obtained the good social performance and economic performances.26cities of whole country have formal expansion issue soccer lottery ticket since March of 2002, as the second issue city with colorful foot, Henan have circulated the soccer lottery ticket formally since April 6 in 2002.Henan is an our country a big province of the first adult, the soccer environment is good, the market potential of the soccer lottery ticket is very big. But the Economic foundation of Henan is weaker, needing to raise the funds urgently to develop the athletics business. The issue of the soccer lottery ticket can compare to raise the funds goodly, the increment public finance income; can arouse various developments of related industry at the same time.Under the condition of the modern market economy that regards the consumer as the direction, to expand the soccer lottery ticket market, open the exhibition market estimate and the market marketing, must hold the behavior characteristic of the consumer. The aim is providing the basis for the management strategy of the soccer lottery ticket market of Henan, investigating the foot of Henan development trend of the soccer lottery ticket work, expanding the soccer lottery ticket to provide the reference and theorists for the whole country according to, fill up my province foot blank of the soccer lottery research. This research through the cultural heritage data method, the interview method, questionnaire survey, the interview method, mathematics covariance method, logic analysis method to carry on the thorough inquisition research to the lottery buyer of the soccer lottery ticket of Henan, analyzing the consumption behavior of the soccer lottery ticket consumer of Henan:1,In Henan province the obvious precious sight more female of the soccer lottery ticket then male. The main concentration of the soccer lottery ticket consumer's age has main inquisition number between 18-29 years old, the adult presents the trend of gradually decrease along with the growth of the age. The comparison dissimilarity that different cultural layer have in soccer lottery ticket consumer, among them, the person of the educational background of the specialty and senior high school is most,but along with the aggrandizement of the income, purchase the rate to descend quickly. The consumer that attends the athletics activity to purchase the soccer lottery ticket. The soccer lottery ticket buys to sell the rate with attend the athletics activity to purchase the rate to present the up-trend. 2,Most of the soccer lottery ticket consumer of Henan like the victory or defeat game. 3,The best purchase the location is a small area convenience store and the unit neighborhood. Most consumption mental states of consumer are still not mature, the people mainly purchase the purpose of the soccer lottery ticket for hit the jackpot, try one's luck. The intention condition and analysis of the soccer lottery ticket consumers. 4,The enunciation purchases the opposite stability of the crowd of the athletics lottery ticket, also gradual augmentative trend. 5,It is generally regard that There is not enough convenience of the athletics lottery ticket. Most of the soccer lottery ticket consumers of Henan do not satisfy the ticket environment circumstance general, and the personnel's service quantity to need to raise.6,The main factor of influence the soccer lottery ticket consumers'behavior is the publicity factor, the management factor, the sale factor, establish the prize factor, the market competition factor, etc.According to the above present condition put forward to promote Henan of the counter plan that soccer lottery ticket consumer consumes the behavior, the change idea, the basic principle that set up the soccer lottery ticket market marketing, value the publicity, guide the healthy soccer lottery ticket consumption behavior, excellent turn the sale to order the layout, in the exaltation the personnel's character and the service level, the sale network of the sound soccer lottery ticket of Henan, exaltation the athletics lottery ticket of prestige, mold the good brand image, the play that increase the soccer lottery ticket, abundant its content, the rules of the game that adjust the soccer lottery ticket, the adequacy increases the low sum awards, providing more services for the soccer lottery ticket consumer of athletics.