Implement And Application Study Of Shandong Mobile Business Analysis Support System

With the global telecommunications market is gradually opening, the increasing complexity of the business, in the face of increasingly fierce market competition, More and more operators began to consider how to tap data from a host of useful information on enterprise development, understanding customer needs and preferences, as well as raising the level of decision-making, and to improve their market competitiveness. Therefore, Management Analysis System (Business Analysis Support System. listed BASS) to enter the telecommunications industry. Management Analysis System's main task is to dynamically and selectively from the BOSS, Network Management, Finance many different systems extract useful data, after cleansing, transformation and loading. Get an overall view of enterprise data, based on the use of appropriate query tool. Intelligent data mining tools for analyzing, processing, forecasting, simulation, the ultimate decision-making at all levels to provide timely managers or professionals, scientific, effective analytical report frontline staff to provide targeted marketing and cross-marketing guide for the company to provide strategic leadership to support decision-making.China Mobile Communication Corporation (hereinafter referred to China Mobile) is a national telecommunications operator launched the first Business Analysis System enterprises began operating in 2001 analysis of the preparatory work in the building. Shandong, China Mobile Communications Group Limited (hereinafter referred to Shandong Mobile). China Mobile Group under the guidance in the planning, China Mobile in 2003 completed a standardized provincial Management Analysis System 1.0, and the production and operation of the provincial government needs to continuously develop unique local application, and achieved good economic results. 2006, Shandong Mobile to achieve revenue increase of 26.9%, the highest in the group. Shandong Mobile's achievement are inseparable from the full application of BASS, therefore, study the construction and application of BASS has important significance. This paper analyzes Shandong Mobile operating system and application, and promotion planning and construction issues at the forum. This paper describes the application of business analysis system at home and abroad. Shandong Mobile operating system then analyzes the use of the building. Analysis of the idea of the provincial telecom BASS, application strategies and problems, finally, the combination of advanced management theory on how to build a high-quality platform How to cultivate high-quality construction and application of teamwork, how to enhance the value of the application. Made a few comments and recommendations in order to play better value of BASS to enhance their core competitiveness.