Research On The Development Strategy Of Electricity Power-saving Industry In Our Country

With high-speed development of our country's economy, the percentage of energy (water, electricity, oil, coal) consumption in the enterprise becomes higher and higher, and energy consumption receives more and more attentions. As the energy price is rising rapidly and the electricity power supply keeps strained, the government and the enterprise pay more and more attention to electricity power-saving, which contributes to a hard-won macroscopic demand as well as the advantageous policy environments with no doubt and makes it necessary for electricity power-saving industry to develop rapidly.First, the thesis takes strategic management theories as foundation, introduces the energy demand tendency and the development courses of the electricity power-saving industry. Then the thesis uses strategic analysis theories(including the Theory of Industrial Environment Analysis, the Theory of Industrial Competition Structure, the Theory of Life Period of Product and the Analysis Theory of Core Competition) to perform the overall analysis of the electricity saving industry from the macroscopically, industrial and microcosmic environments. The macroscopically environments concerns mainly on aspects of the legal, economic, natural and cultural environments, the industrial environments mainly analyzes from three aspects: industrial characteristics, economic features, innovation driving factors. When it comes to the microcosmic environments, the thesis utilizes abundant charts and data to perform detailed analysis on the general situation of the product, the status quo of the market, present problems, industrial competition structure and the core competition ability, etc.Second, using the method which qualitative and the quota unifies and on the basis of the large investigation, the thesis applies the External Factor Evaluation Matrix and Internal Factor Evaluation Matrix to evaluate the inner and outer factors of our country and analyze by Comprehensive Elements-SWOT Matrix and obtains 9 alternative strategic schemes. Then the thesis performs evaluation and selection of the 9 schemes by Quantitative Strategic Planning Matrix. According QSPM Matrix, the thesis introduces the industrial developing trend and stratagem goal and states that jointly introducing stratagem, technological development and innovation stratagem and marketing penetration stratagem must be adopted to develop electricity power saving cause in our country. At last, so as to ensure the realization of the strategic objective, the implementation methods and steps of the strategic scheme are presented both from the government and enterprises view and guarantee measures are also given to perform strategic and mechanism assurance as well.Hope the viewpoint introduced in this thesis to impose some referencing and promoting effect on speeding the development in the industry and to take the enlightening and suggesting role for relative main bodies including the government, enterprises and consumers, etc. to make and implement strategies.