Research On Marketing Channel Strategy Of Zte Intelligent Terminal In Liaoning

With the innovation and development of mobile communication technology,intelligent terminals are developing rapidly.China’s market is huge due to its large population.In addition,due to the differences of provinces and cities and their development histories,China’s intelligent terminal channels are very complicated.ZTE is a top-ranked communication equipment supplier in China and even in the world.After entering the terminal industry,zte has made good achievements,but its position in the terminal industry is not comparable to that in the communication equipment industry.In the intelligent terminal market,with the constant reshuffle of terminal brands,zte and the existing top terminal brands have a gap.Based on zte intelligent terminal market in liaoning channel strategy as the research object,firstly analyzed the history and status quo of the development of Chinese intelligent terminal,zte’s terminal capacity are analyzed,through the zte intelligent terminal macro environment and micro environment and the competitor analysis,this paper expounds the zte intelligent terminal market at present of the industry in liaoning province,and connecting with the zte intelligent terminal of the existing marketing strategy,marketing channels in the liaoning market research,summarizes the research conclusion,after combing zte intelligent terminal internal on the current marketing strategy,channel strategy,the main problems.This paper is dedicated to discussing the way out,development direction and marketing channel strategy of zte intelligent terminals,hoping to promote the development of zte intelligent terminals in liaoning.Through the combination of the market difficulties and problems encountered,the use of domestic and foreign marketing concepts,respectively from the brand,channels,products,promotion and marketing channels to improve the means,put forward relevant Suggestions.