Study On The Distribution Channel Of X Gift Corporation

Under the situation of the increasing market competition and strong technical transformation, it is more difficult for enterprises to make use of these marketing strategies, like product, price and promotion, to obtain the competitive advantage. It is hard for competitors to imitate or get the distribution channels in short time. Thus, more enterprises pay attention to distribution channel of 4P. It will provide more latent energies than the other. It is the intrinsic factor to make enterprises survive and develop. The distribution channel is the precious resource for enterprises. So enterprises must choose, design and perfect their distribution according to strategic target, product characteristic and other factors. The thesis mainly analyzes the distribution channel of X Gift Company, points out the channel problems, adjusts and perfects the distribution channel on the basis of the concerned theories. The study will provide powerful support and help for the channel construction of X company, at the same time, it will have the reference value for other enterprises in the same fields.