Study On The Marketing Stratagem In China Automobile Market Of Audi

At the end of Year 2001, China officially joined WTO. In the following two years, there was a blowout of jack-up in China automobile market, where undulation and depreciation agitated and the 60% rise of cars was a much-told story during the year 2002 and 2003. A new cognition of the great potential of China automobile market has played an important part of development stratagem of multinational automobile companies. According to the incomplete statistical sampling, there appeared more or less 100 models of new cars in China automobile market from 2002 to 2004, and more than 30 models in 2005, and most of them were the brands of MNC. With the development of the world economy, the booming MNC has become a more and more important factor to impel the global economy in the 21 century; and with the further development of the national reform, more and more prestigious MNCs have watched out China automobile market and regarded it as their long-term investment target.Consequently, China automobile industry has envisaged the realities of new products, capital, techniques, and management, which also offered the great opportunity for China automobile industry to take part in the international cooperation and definitely fill the gap between home and abroad. Without a shadow of doubt, the coming of MNC to China has played a promotive role in the domestic automobile industry, which also brought the menace of monopolization of the brands of MNC. Therefore, the marketing stratagem of AUDI car in China was cited as the case to make a research on the marketing stratagem of MNC in China automobile market in order to clearly know its marketing advantage and ulteriorly put forward the countermeasure of us domestic marketing stratagem.There are four chapters in this paper. A brief account of the development of global automobile industry and AUDI car accounts for Chapter One; Chapter Two mainly deals with the status of marketing development of MNC, including the setting of marketing system, the status quo of marketing on line, and marketing model of after service; Chapter Three is the main body of this paper, and it cites the selling of AUDI car in China automobile market as the case to analyze the marketing stratagem from 9 aspects; and based on the former three chapters, the countermeasure of the domestic marketing stratagem is put forward in Chapter Four.