Research On Peony Card Service Marketing Strategy Of ICBC Xuzhou Branch

As China entered into the WTO, financial deregulation and internationalization are gradually accelerating their developing speed. Inland various commercial bank at traditional packing lending activities lending activities earn a profit level downswing, market requirement various bank exploitation new profit feature ,advance self ability to compete. So,proceed credit card business research toward internal commerce bank,above all line up surface marketable substrate subsidiary bank–ICBC xuzhou branch very strong operation significance.ICBC act as inland famous commercial bank,held most bushiness halftone dot and comprehensive client resource,held presently compare advanced data warehouse system ,act as a branch ,xuzhou branch want develop credit card business, first of all energetically promote use advanced data warehouse technique best to learn client effective demand, prepare stipulate for marketing policy,combine at specific business region endue difference ministrant ability,withal torsion gently state subsidiary bank banker's card trade development slowness, competitive power not strong, market share and enterprise strength unmatched disadvantage complexion with torsion xuzhou branch banker's card trade development slowness competitive power not powerful ,share of market and enterprise strength unmatched disadvantage situation share of market and enterprise strength unmatched disadvantage complexion.This article adopt empirical research,principal research:at trace contemporary times marketing theory handle banker's card marketable foundation,from approach ICBC xuzhou branch at peony card trade development open question start with,by using the advanced data inventory technology we can easily get a series of business solution methods which contains a detailed trading data. Finally the conclusion draws from a combined factor of client contribution, client characteristic and client trading habit. The bank card's target market and market segmentation can be achieved. Based on the abundant analysis of the database and referring to the previous conclusion, it studies the divided parts of 7Ps which are suitable for the development of Peony card in xuzhou. In order to insure the proper use of the marketing strategy in the real practice, the last part of this article provides some detailed suggestions about that. It is both reference and research value for government-owned commercial bank to realize "in due course,with the object of proper canal,handgrip proper product supply for proper client, offer proper product to proper client "purpose,ensure service marketing policy put validity.This article is not a technical manual but a brief introduction of how the database can affect the implementing of Peony card marketing. It will not give further anatomy and design on the technical details and specific operation procedure of database.