Study On The Marketing Strategy Of Peony Products Of Yao And Shun

With the advance of economic globalization and The Belt and Road strategy,with the rapid development of Internet plus,universally as an emerging industry of the peony industry prospects.In November 27,2013,the general secretary Xi Jinping visits Heze peony Yao and Shun Industrial Park,visit and development of peony industry said the peony industry development is impressive,and peony industry of Shandong province government in early 21 introduced the "Shandong province" planning the revitalization of the peony oil,as a key project to develop products.The main peony producing areas in Henan,Anhui,Gansu,Chongqing and Sichuan have also explored the comprehensive development and utilization of peony industry,and the development trend of peony industry has begun to appear in the whole country.In November 2013,the general secretary Xi Jinping put forward the important thought of accurate poverty,poverty alleviation as effective mode of peony industry model of poverty alleviation in poor households in poverty alleviation has played an important role,but the existing literature on research,peony peony industry products is relatively small,while the research on the marketing of Peony products is less and less.This paper takes marketing as the theoretical basis,and combination of qualitative research methods and quantitative research methods of theoretical research method and empirical research method,adhere to the scientific position analysis,in-depth study on the marketing management of peony Yao and shun products.Through the analysis of the marketing theory of Heze peony Yao and Shun biotechnology limited company;SWOT,STP,4P and other methods to study and peony specific marketing strategies,and finally suggestions for product marketing and summ,arize the peony Yao and the development prospects of the industry.In this paper,the marketing of peony Yao and Shun as the research object,marketing theory and marketing practice of peony products combining,objectively analyzes the current marketing situation of Yao and Shun peony,summarize the marketing problems existing with Yao and shun the peony,the peony and macro environment facing and micro environment,the use of SWOT,STP,4P theory,marketing strategy the model specific analysis of peony.Through the research and analysis of Yao peony product marketing environment,define the target market,puts forward corresponding marketing mix strategy and implementation suggestions.