The Research On The Customer Satisfaction In Credit Card

In the increasingly competitive market, customers have become the most important assets of the enterprises because their profits come from customers. Having a good relationship with customers is one of the most competitive advantege of an enterprise. Customer churn is a prominent phenomenon in highly competitive industries, and a bottleneck problem bonding with the development of enterprises. As a result, enterprises are more and more focusing on customer retention when seeking for new customers. However, customer retention is gained by enterprises'long-term commitment to high customer satisfaction. Understanding customers' behavior and upgrading customers' satisfaction are the underlying guarantees of the survival and development of an enterprise. The research on customer satisfaction is always the focus of academic and business communities.Nowadays, China is shifting from a "paying by cash" age to a "paying by...