The Study Of Medium Enterprises

Manufacturers of Taiwan face a fierced competitive environment since Taiwan and Mainland China joined World Trade Organization in 2002. Due to the cost increase and many competitors came out from abroad and South-East, the competitive advantage of Taiwan manufacturers had decrease gradually. They worry about the status very much and try to reinforce and rebuild the core competence to recover the glory of the four little dragon in the past.This study attempts to research the relationship among market competitive, manufacturing strategy, customers' satisfaction and organizational performance for Taiwan auto parts manufacturers. By study the competitive advantage and manufacturing strategy, we could find out the costomer's satisfaction which can create the organizational performance.The population is the registered manufacturers in Taiwan Transportation Vehicle Manufacturers Association, which its employees is more than fifteen people. There are 492 questionnaires were mailed and 133 response completely. The effective response rate are 27.03%. We use statistical factor analysis, canonical correlation, and multi- regression to find out the interaction relationship.The major findings of the paper indicate that:1. Market competitive has significant effect on manufacturing strategy.2. Market competitive and manufacturing strategy have positive significant effect on customers' satisfaction.3. Market competitive , manufacturing strategy and customers' satisfaction have positive significant effect on sales growth rate of organization performance.4. Market competitive, manufacturing strategy and customers' satisfaction have positive significant effect on market share of organization performance.5. Market competitive, manufacturing strategy and customers' satisfaction have positive significant effect on profit growth rate of organization performance.6. Market competitive, manufacturing strategy and customers' satisfaction have positive significant effect on employee productivity organization performance.