Study On The Selections Of Advertisement Media Of The Real Estate Developer

Along with the development of the urban construction and the further improvement of the market economy, real estate industry has become the dominant industries in our country, and also has been highly concerned by the government and people. With the real estate'appearance and development, it also influences the concept building of marketing plan and the application of marketing approach. the real estate advertising has become a high-related industries, in the promotion of prosperity in the real estate market it will play a decisive role.The high returns of the real estate market induces the fierce and brutal competition, the continuous selling of the real estate is the popular support for real estate developers. In view of the function of the real estate advertisements to "catalyze" the consumers's buying behavior, it has been favored by the developers. However, stemming from the complexity and the polytropy of the advertisement effect evaluation, the advertisement delivery strategy for the developers is mostly blind, they have not explicit concept to puts it in the effect, the delivery behaviors often are based on the former experience and the delivery cost is low or not, creating the waste of the delivery behavior Therefore, adopting the reasonable methods to appraise the real estate advertisement effect, formulating the most superior advertisement delivery strategy based on it appears important t and urgent.Based on before-mentioned, this paper analyzes the influence of advertising to consumers's buying behavior, validates the phenomenon and the reasons of developers's eager to advertising, the paper also combines the real estate advertising activities in the entire process, brings forward the ideas and assessment index for the real estate Advertising evaluation, and also chooses the reasonable index as an element for the developers's optimal advertising strategy model, At last, this paper validates the operation and reliability of the model by the actual case. This is a new way for developers'decision to set down the optimal input on advertising strategies in the choice of media types.