Study On Development Strategy Of Harbin Communication Company.

Since 1990s, the telecommunication market increased fast became the competition focus focused one's attention upon in the whole world, achievements made in developing and introducing competing for etc. of Chinese telecommunication industry, it is the extensive concern of countries all over the world.Since May 2002, The telecommunication industrial monopoly was broken and the market competition among the five base telecommunication operators is becoming more and more radically in all businesses including the fixed-line voice, mobile voice, data service and multi-media service, etc.HRBCOM(Harbin Communication company) competes with other four operators in Hubei telecommunication market, and is also confronted with other challenges such as fixed-line service substituted by mobile service, long-distance service substituted by IP, pure voice service substituted by information communications, etc. On the opportunities side, HRBCOM is in a good macroeconomic environment for its development, such as high growth of Hubei Province GDP, e-commerce development, government e-transformation, enterprise informanization,especially the rapid development of internet communication which bring great growth point in broadband for HRBCOM. How meet environment seize the opportunity , is it is it it makes a reservation to be Harbin communication Company development question that strategic demand answers to deal in to adjust.This paper communicate with Harbin city company take place formulation for the research object, on the basis of explaining current situation of the development of domestic and international telecommunication industry,have summed up to summarize to relevant theory and practice.。By analyzing the external and internal situation of HRBCOM.This paper proposes a new business position as"to be an integrated information service supplier". We summarize HRBCOM's business strategies as"take information communication services as the main business, advance the gateway service, content service and the telecommunication services, and gradually transform HRBCOM's main business from voice service to data service". Related initiatives include"information gateway service strategy ,information content service strategy, and information...