The Development Strategy Study Of Chinese Estate Intermediary Enterprise

The development of real estate brokerage organization is along with the growth of real estate industry. The standardized real estate brokerage organization and mature management mode will play an important role in the development of real estate industry and economy Since China's reform and opening up to outside world 20 years ago, the employment in real estate brokerage industry has been increasing in a fast rate. However, there are still in primary stage in such aspects as professional standard and regulation, professional training, especially management mode. Generally speaking, the brokerage organization in China is still a beginner and there is a long way to go comparing with the requirement of international regulation and matured real estate brokerage service in developed counties and regions. Therefore, real estate brokerage industry in China will face new challenge and opportunities for developing with the rapidly growth of real estate market. The study on operation and management mode of real estate brokerage organization is a new field for studying. There is still lack of systematic studies on real estate brokerage organization.Based on the existing studies and combined with the analysis of China real estate brokerage organization status and management mode which operates successfully in developed countries and regions, this essay expatiated the management mode of real estate brokerage organization operation in China and put forward proposals of innovational path and policy for management mode.