The Research Of Marketing-Oriented New Product Development Management System

As the"3C"Times'coming, which represents of the customers, competition and changes been the core in the living environment, it's never been a steady-going environment for every company. Then the only way they can change their poor condition and to be survived in the market, that they have to innovate. Meanwhile, our country has been pushing the Science and Technology Innovation to be one of the basic policies of our country, as well as the government has already carried out certain positive policies to assist and inspire company to execute innovations. As the main body to implement the innovation policies, and facing the pressure coming from outside, every company has to truly do something to become a constantly changing organization, what means to be an innovation organization. Concerning about the crucial status of product innovation in the innovation system for a company, it'll mainly investigate about this part.But with a poor condition of resources, management, organization and the capability of innovation and so forth, our companies need a practical and effective management system to help them to be better in product innovation. Then based on the applied research of the Stage-Gate, which is the most famous theory of new product development management abroad developed for 20 years, the investigate brings forward to introduce the Stage-Gate into our research for product innovation management. After investigating the application condition of our companies using the Stage-Gate, it finds out that, according to the present status of our companies, it advises to set up a fresh new product development management system which is called Marketing-Oriented New Product Development Management System. And it describes how to make the system come true guiding by the Stage-Gate in detail.Finally it also discusses that, what's the organization, and how to set up such an effective organization for constant innovation. Then according to the analysis of the Marketing-Oriented New Product Development Management System, it points out what are the positive functions the system can do to help a company to be an innovation one.