Research On Stage-Gate System Application On Product Transfer Project Of Multi-National Corporation

As the increasingly competitive global market and Chinese market, manyMulti-National Corporation have gradually adjusted their business strategy More andmore cross-border transfer projects have been conducted in China and even taking Chinaas its manufacturing base so as to provide the products to the global markets The producttransfer not only provides the company attractive product cost down, increase the businessflexibility and gives access to the global market but also involves international cooperationproject team with challenges here. How to ensure the smoothly transfer projects and reducethe risk of transfer project failure, it is necessary to conduct complete research on suchkind of product transfer management modeFirstly, from the basic theory, systematically elaborated the main content of stage gatemanagement system process and the basic project management knowledge systemincluding the project life cycle theory and risk management theory, these theories havedirective significance for the management of Multi-National Corporation product transferproject. Using the stage gate management system, the product transfer project’s life cycleare analyzed by phase-gate model, research into the implementation of the agreedacceptable standards at every stage, audit stage outputs, to ensure the transfer project alongwith the direction of the goal established project. At the same time, each stage of the gatescan also control point as to whether the next investment or not. The gate control cangreatly mitigate the product transfer project risk, through the audit project quality, to helpon decision making such as project approval, project suspended, rework, or terminationIn this thesis takes Metro Company Mobility base product transfer as a case in depthanalysis the application of the Stage-Gate Project Management Model, its implementation,effects and advantages validated accordingly...