The Research On Finance Strategy Based On The Life Cycle Of Core Competence

As the science and the productive forces progress, enterprise's competition intensifies day by day, facing the buyer market which rapidly changes and hard to forecasts, the enterprise has realized that cultivating its own core competence can keep its continuous development. The traditional finance strategy, often limits to the analysis enterprise internal management and the environment to the finance influence, too stresses the enterprise angle to finance and investment, and to the financial strategy research which focus on the core competence under the competition strategy and the competitive advantage is less. This thesis according to the different life cycle stage of the enterprise core competence to conduct the research to the choice of financial strategy,can help the enterprise effectively to carry on the financial strategy deployment, can satisfy the enterprise the considerable development. Therefore, the research has the important practical significance and the theory significance.The thesis altogether divides five chapters. 1st chapter proposes the selected topic background,research significance, reviews the domestic and foreign correlative literature, and makes the definition for the correlative concept. 2nd chapter clarifies the theory basis of financial strategies which focus on core competence life cycle, and proposes the finance strategy goal, content and the overall analysis principle, which instructs 3rd chapter and the 4th chapter launches specifically. 3rd chapter carries on the premise analysis based on the core competence life cycle financial strategy choice, including enterprise's internal and external environment analysis, and analyzes the core competence different life cycle stage through the SWOT analysis and value chain analysis recognition enterprise's core competence the characteristic. 4th chapter in the 3rd chapter of analysis foundation, separately in core competence gestation, growth, mature and declines four stages from financing, investing and assigning three links to carry on the financial strategy match to it. 5th chapter is the case analysis, is concrete utilization to principle analysis of the 3rd and the 4th chapter.The innovation of the thesis: (1)The goal of financial strategy is enterprise value maximization guided by customer value, and deploy financial strategy according to the development of the core competence. (2)The life cycle of the core competence is developing dynamically, and has a fatal influence on the enterprise's life cycle.