The Supply Chain Management In The Printer And The Example

ESL is the major manufacturer of the printer of the Seiko Epson in the world。 Recently with furious market competition and release of technology block in the printer, more and more capitals and firms enter into this business which induces to the price constant down and change in the market competition from the brand to the price of the printer。In this background, for keeping the leadership in the field of the printer, Seiko Epson Company has changed market development strategy of the printer and began to carry out the total cost-leading strategy by reducing the cost, speeding the response and promoting after-sale service, among which is one of the keys the supply logistics management of ESL。This paper deals with full assessment over the supply chain management of printer industry in the field of logistic supply, logistic production, logistic distribution and performance management。 And it also illustrates the major contents of SCM, such as: VMI(The Basic concept of VMI, The implementer principle of VMI, The step and the content of VMI Implementer); JIT purchase(The traditional purchase mode of ESL, The new purchase mode of ESL in SCM, The JIT purchase strategy of ESL); Kanban Management(The concept of Kanban, The function of Kanban, The makes use of rule of Kanban, The circulate method of Kanban);distribution(The sale channel...