Study On ERP Application Mode In Supply Chain

ERP respects the advanced enterprise management mode and technology. It is widely used both at home and abroad. But the rate of success is only 10%-20% in China. In order to research the high rate of ERP application, the paper tries to research the ERP application mode in the supply chain. In this way, the enterprises could integrate the ERP information effectively and the ERP system could be much more affective.The paper starts with the harmony theory. Using the disharmony analysis matrix, it analyzes the present situation of enterprise under the condition of ERP. It can realize the ideal harmony situation through the system evolution optimization model, and it can supervise the harmony condition under the condition of ERP. Then it studies the optimal incentive mechanism on ERP information from the core enterprise to its partners. By using the principal-agent theory and game theory, it studies the optimal incentive mechanism from the core enterprise to its partners using the static and dynamic model. The paper points out the limitation of ERP and CRM in the new economy and the new technology and necessity of integrating the ERP and CRM and brings up the concrete contents, method and realization in the technology of integrating the ERP and CRM. Then the paper analyses the necessity and method of SCM, ERP and CRM. Finally, the ERP integration project of Auto Online is used as an example to explain the mode. In the mode, the enterprises improve the ERP application effectively and improve the competition power in the complex market.