The Research Of Jinyun Tourist Products Depth Development

Tourist product is the core of tourism's existence and development. It's the foundation of tourism. Tourism in Jinyun has got distinct achievements since more than 20 years' development recently. It contributes a lot in enhancing internal demands and pushing economic increase. Tourism has been one of the new economic increase factors in Jinyun. But, compared with other industry, there is no significant advantage of tourism considering the increasing amount and developing quality. It only contributes 9.4% of the county's GDP. The integrated profit hasn't been exerted. There are big gaps of Jinyun tourism comparing with other developed cities or counties. The main reason is that tourist products in Jinyun are always junior ones, staying at the shallow stage of developing. There are analogies of tourist product structures among different zone areas. Development of scenery sites is out-of-order. Multi-level structured architectures are hardly found within one tourist product. Then it's hard to satisfy the demands from different kinds of tourist. So it's our most important task, about how to develop fit-for-demand products, how to improve product level, how to enrich the inner-meaning of products, how to enhance the product attraction, and how to optimize the structure of tourist products. In order to meet that target, in this thesis, from the point of marketing and management view, the author has an investigation on the requirements of Jinyun tourist market, tourist resource and tourist environment. She studies the daily-changing market situations, combines characteristics and facts of Jinyun tourist resource, analyzes the system and policy insurance of tourist products depth development, so that we can find a way used for reference to develop the tourism of Jinyun County.There are six chapters in this thesis. Chapter 1 is the introduction, which describes the thesis topic selection, research objects, contents and meanings. It summarizes the current world-wise research status, research methods, and explains the concepts and theories that tourist products development related. In chapter 2, the author analyzes the actuality in Jinyun County of tourist resource and tourist economy, including natural and economic development, overview, characters and advantages of tourist resource. In chapter 3, it provides the basic strategy of Jinyun tourist products depth development. Firstly it analyzes the basic ideas; secondly it brings out the basic principle; and then it submits the methods and scenarios of Jinyun tourist products depth development. Chapter 4 is about the administration system and policy protection. It brings out effective social system and measurements to ensure the tourist products depth development, such as establishing the government driven tourist management system. making tourist development programs, standardizing tourist market order, speeding up tourist investment and financing, focusing tourist talents training, increasing the advertisement of tourist products, protecting the natural environment, etc. Chapter 5 describes the significance of Jinyun tourist products depth development, such as accelerating improvement of tourism self-development and improvement of Jinyun social economic development. Chapter 6 is the conclusion.