The Innovation Research Of The Silver Plaza Home Furnishings Marketing Pattern

In recent years, Along with Chinese economy development and to foreign countries opening up enlarging, the building materials and home furnishings retail sales have developed rapidly. The follow things is that many building materials and home furnishings retail sales large group came into China with massive capitals. The building materials and home furnishings super market pattern change the Aspect that build by traditional hiring pattern. At the same time, traditional market has been promoted to resist the competition. The problem for many building materials and home furnishings company is how to research an adaptable marketing pattern and promote the development of local retail sales. In this thesis, we begin with the basic characteristic of building materials and home furnishings, analysis the basic characteristic of building materials and home furnishings retail sales, contrast the building materials and home furnishings marketing pattern, put actual research into theoretical analysis, Considers with the market present situation, obtains the development tendency.At the same time, the Silver Plaza Home Furnishings have become the sample in thesis. By the actual research of The Silver plaza home furnishings, the author has analysis the progress of marketing pattern and point out its problem. With this breach and from the analysis of market environment analysis and theoretical analysis, obtains the innovation design of The Silver Plaza Home Furnishings' marketing pattern.The goal of this thesis is that uniting the theory and practice, using innovation idea, finding the market pattern which can direct the development of enterprise. The innovation design of The Silver Plaza Home Furnishings' marketing pattern has been meant to devote the problem of this company and same kinds of many other building materials and home furnishings enterprises' development.In chapter one, the thesis introduces the research background and method. In chapter two, analysis the marketing pattern of the building materials and home furnishings. In chapter three, analysis the marketing pattern of the Silver Plaza Home Furnishings. In chapter four, obtains the pattern design and gives the assurance. In the last chapter, draw out the conclusion and forecast.The practice of The Silver Plaza Home Furnishings' marketing pattern has been found to be fine in practice. But in front of the market competition internationalization and capitalization, local enterprises should need a long way.