The Study Of Electronic Business Credit Evaluation Model

Nowadays, The Internet is becoming leading strength of the new industrial revolution, and the electronic commerce has also become the new growth spot. One of the electronic commerce development bottlenecks is the flaw of enterprise credit. The establishment and the consummation of electronic commerce credit evaluation model becomes the powerful method to solve the credit question.This article makes the careful analysis to some credit problems in the electronic commerce, and refers to the domestic and foreign existing electronic commerce website's credit evaluation model. In order to providing stronger operational quantification method for the forestry enterprise's credit administration, this article establishes the electronic commerce credit evaluation model in a forestry electronic commerce transaction website on the background of the forestry profession.For the proof of improvement of the superiority which the new model has, this article builds a simulation platform based on the simulation tool named OMNeT++, and carrys on the detailed contrast analysis between the new model and TrustPass from two aspects that are transaction's evaluation accurate rate and the transaction high praise rate. The Simulation makes the powerful confirmation of the improvement that the new model could provide more effective credit evaluation information for the profession electronic commerce website. This model's algorithm and controlled process has certain versatility, which is also suitable to other profession websites' electronic commerce credit evaluation.