The Cultural Integration Research Of The Buys Enterprise

Currently, the fifth wave of mergers and acquisitions has come. Merger and reorganization is an important trend in the development of the world economy, but also a strategic choice enterprises great and powerful. However, the success rate of mergers and acquisitions is not an objective fact, the most important reason is that the merger does not attach importance to cultural integration. On the study of cultural integration in the past, often only paying attention to the qualitative analysis, not quantitative research. This paper studies the theory of the former cultural integration, the importance of cultural integration, as well as the principle. On this basis, the process of cultural integration, mergers and acquisitions business of cultural differences. and by the acquisition of how culture can change the assessed value of the model Barrett. On the basis of such an assessment, discusses how to choose the model for cultural integration as well as cultural integration steps. Third, the choice of model on how to adopt, in accordance with established enterprises in the steps of mergers and cultural integration. Finally, we should pay attention to the process of cultural integration, cultural integration with a view to offer some suggestions.Of course, the acquisition of Enterprise Integration, enterprises in merger integration, it faced a very difficult task. As one of the subjects involved in a comprehensive new fields Enterprise Integration many emerging theories need to be studied. For mergers and acquisitions business, and the complete absence of an existing or perfect matching program Enterprises also need to operate from the acquisition of its own, exploring cultural characteristics and needs of the enterprise integration program.