Study On Status Quo And Prospect Of Beijing Community Commerce

With the trend of live suburbanization becoming obviously, residents' demanding also changes. It needs commerce corresponding adjust to meet consumers' demands. Then community commerce which has many advantages emerge. Chinese government has great attention to this issue when Wu Yi, the Vice Premier, clearly pointed out on April 2005, at the national meeting on circulation Congress, that community commerce must be development, so people can solve many things like shopping, dining, leisure, entertainment, repair, domestic service and so on. Thus, Community development and construction has been put on the agenda.As the capital city, the development of Beijing has entered the stage of suburbanization, coupled with increasingly fierce competition in the center city, it's urgent to find a new starting point for commercial development. It will have a positive meaning whether for commercial itself or Beijing residents.In this paper, I have used the combination of qualitative and quantitative methods to analysis the environment and situation of Beijing community commercial .Then advise measures and suggestions to develop community commercial of Beijing. This paper divided into four parts :By analyzing the characteristics and effects of community commercial, the first part shows the great importance of community commercial.The second part analysis the theory of the business community, to provide the theoretical basis for this paper.The third part is the importance of the thesis. It analysis the driving mechanisms for the development of Beijing community commercial and situation of it. At the same time , this part also devote itself to find problems and the reason of it in order to provide clues to solve the problems.The last part is the countermeasure of Beijing' community commercial development. Base on the preceding part, the part tries to put forward the development model of Beijing's community commercial and provide some suggestions for developping it.