The Research On Purchase Strategy Of Medical Industry

With the development of the economic globalization and the information times, especially after our country joins WTO, according to our promises, our government will open medicine market, and foreign medicine enterprise will come into our circulating fields of medicine. In the market economic environment, it is full of intense competition.Besides, at present, There exist many problems in medicine market, such as the contradiction of the supplying and demanding, chaos of the production and marketing, the sale of counterfeit and shoddy medicine, the high price of medicine against the low cost of medicine, the intense medicine discount. All of these make the circulating link come out many problems and cause the customers' burdens.Considering these questions, we must solve them as possible as soon.Therefore, how used the purchase strategy to enhance the medicine company's to become the important content under market economy system core competitive power which this article studied. First,This article elaborated the medicine profession purchase present situation and the improvement way, propose the purchase strategy to the medicine profession enhancement competition principle function; second, elaborated the purchase strategy developing process and its the implementation purchase strategy process; Third, in view of the drugs purchase characteristic, has established the drugs supplier's appraisal target system, and carries on the appraisal using the AHP law. Finally, has analyzed the present stage our country drugs purchase operation pattern and its the existence question. Pointed out the present stage our country drugs purchase has adopted the centralism tender way, and positively the electronic commerce introduction among, has formed newly, is characteristic medicine electronic commerce pattern. Medicine electronic commerce is the high technology and new technology the brand-new commercial pattern which brings to the humanity, international and domestic practice proof, it already greatly optimized the resources disposition efficiency, enormously enhanced the productivity. Pointed out medicine electronic commerce has the broad prospect, in view of its existence question and the difficulty, proposed the solution.。...