Marketing Research On Building Energy Saving Service In China

Building Energy Saving Service (BESS) is a new industry in China. It ismeans that the companies who afford BESS may help the owner of the building tosave the energy of building equipment systems, such as heating and cooling, lighting,electric, etc., by the services of examining, designing, financing, rebuilding, running,management, and so on. As the whole country attaching more importance to theenergy sources, the market of BESS must increase rapidly.The thesis investigated the actuality and tendency of the building energyconsuming in China, and pointed out the importance and necessary of buildingenergy saving. It analyzed the status of the market of BESS, and summarized theconception and characteristics of BESS in nowadays. By contrasting with developedcountry, the thesis analyzed the status and problems of the BESS market in ourcountry. For explaining the benefit relations of each party in the BESS market, theauthor established a model of building energy saving service market.As an important portion, the thesis investigated the ESCO, who affords theenergy saving services. The author analyzed the development of EMC amply.Because of EMC is too fresh in China, there are no more data that can be used forreference. In the practical work for ESCO, the author studied the advancedexperience from the developed countries. Through the contrast, he brought forwardthe problems in the development of EMC in our country, and gave some advices.The thesis enriched the theoretic of researching building energy saving servicemarket in our country. It can also help this fresh industry to develop rapidly andhealthily in China.