Study On The Business Strategy For Henan Branch Of Sinopec

With the entrance of WTO, Our petrol market opened more widely, and foreign petroleum company landed on China one by one, these lead to more uncertainty of market. Henan branch of SINOPEC is a dominating company in Henan oil market, facing these new challenges, how to grow sustainable and healthy, which kind of business strategy should be adopted, these problems need to be solved urgently.This article is aim to study company business strategy. The main purpose of business strategy is try to maintain dynamic equilibrium among external,internal environment and business target, and the science and validity of the strategic policy determines the rise and decline of enterprises directly. The article begins with the external assessment(including international oil economic forces,international technology forces and analogous industry condition etc) and the internal assessment (including network,performance of gas station etc) of Henan branch of SINOPEC, use methods such as SWOT analysis,IFE and EFE model,SWOT matrix,based on above analysis , It concludes that Henan branch of SINOPEC should take growth strategy and cost lead strategy. To support this target, optimize organization structure,brand construction,human resource and company culture, these fields needed to be attached more importance.This paper adopts the research technique theory and practice, which is in accordance with the surrounding of company. This article is useful for Henan branch of SINOPEC to adopt its business strategy; it is also beneficial for energy company which is confronted the same problem.