The Development Strategy Analysis Of The Non-oil Business Of The Hubei Branch Company Of Sinopec Gas Station

Gas station Terminal sales as China petrochemical jobs project, with economic momentum slowed in recent years, the influx of competitors at home and abroad, International crude oil prices remain volatile, plus some problems within the oil,making the overall profitability of the Sinopec gas station become weak, some priced leasing gas stations and even serious losses. Big foreign oil and gas business use China's accession commitments to the WTO, in the case of refined oil market continues to open, quickly enter China's refined oil wholesale and retail market, China's oil product market become more competitive, and retail have sprung up in the area "Red Sea". The emergence of alternative energy, will rewrite the traditional gas station business model and profit model. Abroad mature of gas station oil and non-oil business mode, for we found has future China petrochemical gas station business development of direction, that in consolidation existing retail network and retail business of situation Xia, while full using existing network resources and personnel, upper and lower linkage, full big do strong non-oil business that oil sales yiwai of other business, for put China petrochemical playing caused "responsibility, and efficient and respected world-class energy chemical enterprise " inject new vitality.As the research object, this paper takes sinopec hubei branch of the current domestic gas station management mode and management mode, in the gas station "of the oil business" development strategy to carry on the analysis. This article USES the literature law, case analysis and the research method of combining theory and practice, in and about the present situation of hubei branch of the existing business enterprise facing the internal environment including the enterprise marketing ability, enterprise value chain analysis and so on, with the development of the external environment including PEST analysis and porter five competitive model based on the analysis, by using the theory of diversification and strategic marketing management theory on sinopec hubei branch of oil gas station business are studied with theoretical analysis, proposed the sinopec hubei branch in the oil business problems and deficiencies, such as business and work ability is not strong, unreasonable personnel structure, management personnel elimination rate low, finally, respectively, for the talent team construction, risk prevention, supervision problems put forward the corresponding substantial development strategies, including strengthening the construction of the oil professional talent team, personalized marketing management strategy, to build harmonious enterprises partnership and improve the risk early warning mechanism, improve the supervision system, such as development strategy, to guide the oil gas station business in sinopec oil in hubei branch of the overall long-term development strategy, under the condition of existing business strategy and subsequent indicate the direction and guidance of the implementation of the sustainable development planning.