The Studies On The Consortium-based Competition Strategy Of Construction Enterprise

After the transition-period of the architecture industry, the famous engineering contractors of overseas will enter Chinese market of construction, and it will pose the huge threaten to Chinese construction enterprises. They must compete with the domestic and foreign contractors in the domestic construction market, moreover, they must compete against the foreign contractors in the domestic construction market, and therefore, we must use the suitable strategy of market competition.This dissertation utilized the theories and methods of the strategic management, on the basis of the analysis of macroscopic environment, the construction market environment and the competition environment, in view of the internal strengths and weaknesses, the faced exterior opportunities and threats; we have constructed the SWOT matrix of Chinese construction enterprises.Through the research and analysis, we believed that Chinese enterprises should implement the competition strategy of consortium for bids, because it is advantageous to our engineering contractors fully display superiority of human resources, make up the shortcoming of the technology, management, money, brand and so on, and Impetus the internationalization advancement of main body, set up the good brand image in the international market, raise the long-term competitive advantages. This dissertation consists of six chapters. The 1st chapter elaborated the research background, the mentality and structure of the dissertation. The 2nd chapter mainly introduced the PEST method to analysis the environment of enterprises, and according that to choose the suitable competition strategy; The 3rd chapter mainly used the SWOT tool to analysis the internal strengths and weaknesses, the exterior opportunities and threats, and according that constructed the SWOT matrix, proposed Chinese construction enterprises should use the competition strategy of consortium for bids; The 4th chapter, according to the basic principle of the value chain, the key analysis is the choice and structure of the competition strategy of consortium for bids, and analysis on its competitive advantage; The 5th chapter, according to the Resource -Based View(RBV), we mainly analysis the internal demand in resources and eachkind of exterior driving influence; The 6th chapter is case analysis; The 7th chapter summarized the research conclusion that Chinese construction enterprises should use the competition strategy of consortium for bids, and gave some suggestions Chinese construction enterprise to use the competition strategy of consortium for bids.