Process Reengineering Of Marketing Logistics System For Tianjin Petrochemical Company

Tianjin petrochemical company (TPCC) is a large state enterprise, its products include finished oil, chemical products and ethene .Since the 1990,s,due to draggling system, rigescent mechanism and heavy burden ,the enterprise is draggled seriously and gradually in the market competition and stuck in the mud of deficit. Low efficiency and high cost in market logistics is one of the factors that depress competitive ability of the enterprise. For this reason, it is of great significance and practical worth to reconstruct the marketing logistics to increase the working efficiency, reduce logistics cost and re-mold the core competition capacity of the enterprise.First in this paper theory of business process reengineering and application survey about which at home&abroad are described. This paper analyzes the present marketing logistics situation of TPCC and the original logistics system of marketing management, finds the existed problems 0f the system and discuss ways of solving these problems. This paper also analyzes the internal and external environment of TPCC marketing logistics process reengineering,and ascertains the principle&clue of TPCC marketing logistics process reengineering, devises structural establishment, department function, the main business process and administration content of marketing logistics. Economic benefit based on marketing logistics process reengineering is compared and analyzed. Last,the paper probe into the system of marketing logistics performance evaluation, and designs indexes system of performance evaluation, suggests method of performance evaluation and award.