Study On Grand Development Strategy Of Tianjin Liho Group

In recent years, China's import and export volume has been growing consecutively, as well as the foreign exchange reserves becomes bigger and bigger. The economic and political power of China is rising. Foreign trade, especially the export, plays a very important role in the growth of China's economic growth. With the engagement in the competition of international market, many foreign industries hit by the great advantageous of our exports in price. It results in the popularity of trade protectionist. Competition in the field of foreign trade is intense.As a large state-owned group company, Liho Group's both assets scale and assets style have been improved after twice integrations. On the basis of strict study and complete analyst on the internal and external environments by using Porter's Competition Model, SWOT and PEST tools, the essay points out the strengths, weaknesses, opportunities and threats that Liho Group now is facing. Then the essay put forward a development strategy for Liho Group to adopt. The essay also advises respectively on strategy implement, strategy security and strategy control.The conclusions and opinions of the essay can be subjected to other state-owned company.