Research On The Influnce Factors And Process Of Enterprise Strategic Turnaround

Along with the running environment of business becoming more and more dynamic and complex, stratagem has become the fateful factor which determines whether the business can exist long and keep developing, or not. The competition environment it faced is becoming more and more complex, the opposability of competition is becoming more and more strong, the style of competition is changing more and more quickly, and it is becoming more and more difficult to keep its competition advantage. Therefore, how to make correct adjustment and change of strategy, according to the change of exterior environment and interior condition, has become the focus which businesses and scholars commonly pay attention to.Nowadays, the strategic turnaround is the hotspot of strategy management research in the west. In the environment of modern market, which is characterized by individualized demand, large-scale custom-tailor and furious market competition, research on the matter of strategic turnaround is especially important.On the basis of summarizing the research status quo inside and outside our country, taking the partial problems in existing researches, and combing the related theories of strategy management and strategic turnaround, this paper carries through systemic research from three main aspects, they are: the influence factor of strategic turnaround, the process of strategic turnaround and its sustaining condition.Firstly, this paper analyzes the driving factor of strategic turnaround from the four facets of exterior environment, interior factor, mission and vision, and the leader, discusses its baffle ingredient. Secondly, this paper constructs the process model of strategic turnaround which consists of the distinguish, implement and control of strategic turnaround. In the distinguishing segment, this paper researches how to scan the inside and outside environment so as to help business to find valuable"opportunity windows", educe the feasibility of strategic turnaround visa motivity analysis, then the business can find the turning...