Study On The Nature Of Corporate Social Responsibility And It's Control Methods

This subject of the corporate social responsibility, which originated from the idea of stakeholders of enterprise at the beginning of the 20^th century in American, is a kind of thought that enterprise's interests are consent with social interests, due to its high academic value and practical significance, This subject of the enterprise social responsibility is now a hotspot in economics, management, sociology and law, etc. The core question of corporate social responsibility is which of social responsibility and how to undertake the social responsibility effectively. If you want to reply well the above question, it must conduct the research to another in-depth question, What is the intension of CSR? How to look on the nature of CSR? or Why do undertake the corporate social responsibility? etcThe western theory mainly analyzes the nature of corporate social responsibility from the social ethics, thought the relationships of enterprise and stakeholders are realistic or extant the social contract, Undertaking each stakeholders' contract duty is corporate responsibility, Enterprise should conform to the stakeholders' expectation, and undertakes the corporate social responsibility, Further ,made the analysis from the enterprise citizen angle of view. Until 1990's, Our country start to the research of corporate social responsibility from all walks of life. But the theory research about corporate social responsibility still was at the start stage, also insufficiently thorough and system.This article has profited from the nature of corporate social responsibility on the foundation of the Western Country research, First the antipode had the dispute concept of corporate social responsibility to carry on the limits, proposed corporate social responsibility multi-level models; Next, on the side of the social and enterprise, analysis the nature of corporate social responsibility .and replied systematically the nature of corporate social responsibility, refuted powerfully to the ant-corporate social responsibility; Then, based on the enterprise life cycle theory, proposed the match model of the corporate ability, the corporate demand and the corporate social responsibility; Finally, based on the match model of corporate social responsibility from the government and the enterprise two aspects, carried on to the government of Chinese...