The Strategy Research Of CNPC Entering Xiamen Market

Nowadays Chinese petroleum industry faces to challenge and opportunity. Along with joining into WTO, foreign petroleum company should enter the Chinese market. CNPC and SINOPEC infiltrate each other, Two oligarch of China petrochemical industry begin mutual into the rival traditional sphere of influence, launch competition, and increase the competition ability, then reply the Chinese petroleum industry of outward open.SINOPEC controls Xiamen market all along. CNPC faces huge obstacle from SINOPEC, as same as CNPC will enter Xiamen market. The paper analyzes on China petrochemical industry and the condition of CNPC, as well as introduces marketing strategy of CNPC, finally, point out problem of company entering market.The article applied marketing theories, and analyzes CNPC entering into the new market of Xiamen. At last, we summarized the process of CNPC to enter the new market of Xiamen, in order to provide experience to the oligarch into the new market.