| The world mobile communication market gradually turned from increasing periodinto mature period. Since 2000, there had been more people replacing their cellphones instead of buying new ones, whereas the South Korea market which has ahigh popularity of cell phones remains stagnant. In comparison, the China mobilecommunication market progresses year by year. growth rate of Chinese terminalmarket would surpass that of developed countries, making Chinese terminal marketthe most potential market in the world.This paper is going to investigate the world largest market—China mobilecommunication market, which has enough potential to bring attention from thewhole world. Through the cases of South Korea's enterprises which have alreadyentered the China mobile communication market, this paper would analyze theexisting problems, so as to suggest available strategies for entering Chinamarket for South Korea's mobile communication enterprise.This paper contents five parts:Chapter 1, Foreword,the author illuminates the aims of the investigationand the explanation of the theory;Chapter 2, China entered the world and the South Korean enterprise's comparisonsuperiority, in this chapter the market opening degree and the South Korea mobilecommunication industry comparison superiority which entered the world to bringhas carried on the analysis to China, thus explained the present stage enteredthe Chinese market the rationality.Chapter 3, the inspect of the present situation of China mobile communicationmarket,mainly researching on needs and the market characteristic which werefirst considered when you entered the market;Chapter 4, the successful examples which the South Korea's two big enterpriseshave entered the China market, this chapter is focusing on the entering andsuccessful strategies of samsung and LG;Chapter 5, bringing forward available projects for South Korea'senterprisesto enter China mobile communication market. |
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