The Strategy Research Of Faw Mazda Entering Car Market

Three decades of reform and opening up, China is dramatically changing auto market. China's automobile market is fiercely competitive. FAW Mazda enhance market competitiveness is the key to accurate market positioning and development of winning marketing strategies.The structure of essays were divided into five parts, the first chapter, contains for paper studies the background, the purpose and significance, and relevant particulars of the country and abroad to study the status quo, but also identify the major study and research methods; chapter ii illustrates the theory of marketing concepts, through the relevant theoretical analysis, the FAW Mazda theoretical basis for market development and related strategies; Chapter iii for an overview of FAW Mazda, automotive products and SWOT analysis, from the grasp of the overall market development of FAW Mazda environment; Chapter iv focuses on the domestic car market situation and main issues; Chapter v Problems identified for FAW Mazda products target market, marketing mix strategy and relationship marketing strategy, and puts forward suggestions marketing strategy.Articles of the conclusions of the import and export commodity structure:By-depth study of marketing environment, marketing strategies can FAW Mazda car sales play a catalytic role.