The Operation Strategy Of Fujian Unicom's Video Communications Business

There are 600 million global web users and 100 million Chinese web users until end of 2004. There is a great commercial chance in the video communications market along with the video communications becoming the important developing direction in communication industry. Now all the communication companies are paying much attention and following the development of video communications.Fujian Unicom Company is a new communication company, which try to change its marking position and increase its income and profit through its business innovation. So Fujian Unicom Company attaches great importance to the marketing of new video communications.The article is according to the basic theory of marketing and the particularity of video communications and the actual status of Fujian Unicom Company in order to discuss the operation strategy of Fujian Unicom's video communications business.From the angle of marketing entertainment, the first chapter discusses the affection, which the development of video communications standard to video communications; the development of video communication value chain; the present status of video product; the background of Fujian video communications and the future developing foreground of Fujian video communication market.From the angle of video communication marketing operation, the second chapter discusses the general situation of all Fujian communication companies; the video net's status and its predominance and weakness of Fujian Unicom to...