The Study On Development Strategy Of Fujian Unicom

In the past decade of telecommunications integration and reorganization, China Telecom operator business experience repeated integration and reorganization, culminating in the present, China Mobile, China Telecom, China Unicom three oligarchs Dianxin operators. However, with the major operators of the market, operating pressure gradually increased, with the gradual saturation of existing markets, the three operators intensified price war between the main competition is still concentrated in the voice and broadband services. Fujian Telecom in the broadband market to form a single large, Fujian Mobile in the mobile communications market dominance of the formation of mobile, Fujian Unicom mobile operators as a disadvantaged business and broadband squeezed by the double-sided, faces enormous pressure on business survival. In recent years, the central and local governments to vigorously promote Fujian, the Fujian enterprises, community information needs, and gradually increasing demand for mobile multimedia services, strong; with China Unicom WCDMA operators to obtain licenses, Fujian Unicom ushered in a new 3G industry market, but also ushered in a rare opportunity for strategic transformation. The purpose of this paper is to analyze the specific external environment, industry conditions, competitive environment, combined with the conditions of internal resources, research and new business development strategy is given.This paper first describes the basic concepts of corporate strategy, strategic management of the basic theory and application of this major strategic research techniques. Then the macro environment, industry conditions, competitive environment and internal environment analysis. On this basis, through the SWOT analysis, this paper focused on the company's own strengths and weaknesses, and opportunities and challenges facing businesses; and make a strategic match. Through the strategic match, we more clearly identify the company's wide range of strategic options. China Unicom Group companies in the context of the overall strategic vision at the same time, the development of the next three years in Fujian Unicom's strategic objectives, strategic guidelines and principles, and gives the marketing strategy, network investment and development strategies, human resource development strategy for the company specific strategic plan. Hope that this strategic research for company in Fujian Unicom find the direction to achieve corporate strategic transformation and leaps and bounds.