Design Of Nimble Organization In China Retail

As China's retail market full open up in 2005, many magnate foreign retails come into China and quickly get most of the market share, which made our retail market competition lead to much extent. With the sustained, rapid and sound development of National economy and the greatly enriching of National wealth, great changes have taken place in the macroeconomic environment and microenvironment of the domestic retail. As the last link of commodity distribution chain, facing up with the vast number of consumers directly, retail enterprises' development in future has become a focus of attention to all the factions. In the dual pressure of the internal and external, domestic retail enterprises adjust their strategy, types of retail commerce, organization structure to facing the challenge of foreign capital retail corporations in a positive attitude.Organization is the enterprises carrier and the foundation of all the business activities. From the perspective of organization, the article tries to build up a new organizational design models of retail enterprise order to find a growing way of domestic retail enterprises. At first, the paper defines the research subject - retail enterprise and its related concepts, and analyses its features. Secondly, we study the retail organizational forms systematically on the basis of reviewing the developmental profiles of our retail organization. Thirdly, we analyze the macroeconomic environment and the industrial structure of domestic retail enterprises in the new forms using PEST and 5 strengths analytical models, and further note their deficiencies. On the basis of the above analysis, "nimble" is introduced and retail nimble competition strategy is pointed out. As follow, retail nimble competition organization is noted. Last but not least, on the foundation of BPR theory the paper studies the design ideas, principles, main contents and...