The Bounded Rationality Choice Of The Town Residents In Their Human Capital Investment

Compared to physical capital, human capital means the knowledge, skill and working ability which on the worker's. After The World War II, many study showed, the human capital is the important force to impulse the economy and increase the technology. The human capital investment means invest money, capital or some substance on human, hope to improve the quality and quantity of human resource, and eventually adding the output of labor. However, still recently, the research on human capital investment is basically confined to the macroeconomic aspect, while rarely touches on individual, the microeconomic subject. And in a few study, they are mostly discuss the "rationality behavior" of individual who as "Economic-man" are always pursue the maximize of their benefit, but disregarded that the individual are "social-man", which economic behavior are "embed" into social behavior, so it couldn't are purely "rationality behavior"This paper take "bounded rationality choice" theory as supported point, using in-depth interview and questionnaires, surveyed the individual human capital investment behavior of one of the western town. The purpose of it lies in clear about whether their behavior is "rationality choice" or "bounded rationality choice", and analyzing the reasons.The first part of this paper reviewed the criticism which aimed at "rationality choice" theory by sociologist and economist, point out it limitation and bring out the...