Research On The Strategy Of Multinational Business Of Chinese Chemical Pharmaceutical Enterprises

With the development of global pharmaceutical economy, the pharmaceutical industry in China develops as well. Because of the character of territorial production and global consumption of the drug, the global pharmaceutical market is a global market, and the pharmaceutical industry is a global one. So the pharmaceutical enterprises must carry out the multinational business. With the enter of WTO, the Chinese pharmaceutical market opens further, it makes the domestic market global. So the chemical pharmaceutical enterprises in our country face both the opportunity and challenge. The Chinese chemical pharmaceutical enterprises can not restrict in the domestic market, they must go out to the global market and compete globally. Since the current situation of the Chinese chemical pharmaceutical enterprises, the enterprises can not carry out the multinational at once. The process of multinational business must take a long time. So combining with the experience of foreign pharmaceutical enterprises' multinational business and the current situation of Chinese chemical pharmaceutical enterprises, the paper put forward the strategy of the multinational business of chemical pharmaceutical enterprises in our country.First, the paper put forward basic concept of the multinational business, and analyzed the theories distinctively. Then the paper analyzed the multinational business of the global pharmaceutical enterprises both from the macroscopical lay and the microcosmic examples. Through the analysis the paper draw conclusions both on the strategy of carrying out multinational business and on the basic skills of the business of the enterprises.In the third part, the paper analyzed the current situation and the problems in the multinational business of chemical pharmaceutical enterprises in China. Then the paper summarized the character and the mode of the multination business of chemical pharmaceutical enterprises in China. The character was that the chemical pharmaceutical enterprises in China was in the elementary phase of the multinational business, and the mode was that the chemical pharmaceutical enterprises in China should carry out the foreign direct investment on the base of the inner multinational business and the foreign export. Also, the paper analyzed the strengths, the weaknesses, the opportunities and the threats of chemical pharmaceutical enterprises in China during the process of carrying out the multinational business.