Research On The Internationalization Strategy Of Multinational Enterprises From The Perspective Of The Disadvantage Of The Country Of Origin

Nowadays,internationalization has become a powerful way for multinational enterprises in emerging economies to gradually expand overseas markets,acquire advanced technologies,attract outstanding talents,acquire competitive strategic resources and gradually enhance their international status.In practice,however,companies in emerging economies still face severe challenges,and the process of internationalization has become difficult,leaving them at a distinct competitive disadvantage."Country of origin disadvantage" focuses on the negative effects of "country of origin/home country" on the internationalization development process of multinational enterprises,such as organizational stigma,cultural discrimination,political discrimination,and so on,which leads to the development of multinational enterprises in the host country at a competitive disadvantage.The disadvantage of source country is especially suitable to explain the unique challenges faced by multinational enterprises in emerging economies in the internationalization development of developed countries.This competitive disadvantage is also one of the important factors that lead to the low performance and high failure rate in the process of reverse internationalization development of multinational enterprises.Therefore,this paper,based on the perspective of the disadvantage of the country of origin,reviews and evaluates the evolution process of the concept of a series of outsiders and the disadvantage of the country of origin,the theoretical content and the reasons for its formation,the impact on the existence of multinational enterprises and the ways to overcome this disadvantage mechanism,and puts forward corresponding Suggestions and countermeasures.First of all,this paper summarizes the source disadvantages related theoretical basis and research results,put forward the disadvantage to source,embodied in when entering the host country(in the developed countries and districts)for emerging economies over the identity of the image are labeled as "low-end products rough","corporate governance chaos","rigid image" and other negative labels,was framed by the host country(in the developed countries and districts),discrimination,exclusion and resistance,difficult to get the host country and stakeholder trust and accept,legitimacy management has also been questioned.Second,further analysis the reasons for the formation of the disadvantage to source and content,as a result of the limitation of home country institutional environment imperfect and incomplete,organizational identity and information asymmetry cause negative identity dimensions,leading to the beneficiary,the host of the face when they enter the host country business legitimacy speculation,doubt and discrimination,multinational companies severely hinder the process of internationalization development,thus further innovation and development of restriction and influence Chinese enterprises with the absorption of new technologies,new talent.At the same time,the disadvantage of the source country has a lot of influence on the internationalization of multinational enterprises: it changes the path and direction of the internationalization of multinational enterprises.On the one hand,it provides impetus to reduce social costs and operational risks for multinational enterprises,and avoids corporate problems caused by the constraints and restrictions of the home country system.On the other hand,it also has a negative impact on their internationalization ability.Emerging economies of multinational companies through reverse cross-border m&a for overseas strategic aim to derive resources maximization,the home system defects and constrained minimization,reverse cross-border m&a has become the emerging economies multinational companies to acquire overseas assets,raise their ability,reduce their home countries system limitations and constraints of strategic activities;In addition,the disadvantage of the country of origin not only affects the strategic decision of multinational enterprises in emerging economies before entering the host country(developed countries and regions),but also has an important impact on the business management strategy after entering the host country(developed countries and regions).In particular,it has a far-reaching impact on the "autonomy" strategy of overseas subsidiaries.After the merger and acquisition of enterprises from developed countries,many multinational enterprises in emerging economies prefer to adopt the "autonomous" strategy to manage overseas enterprises after the merger and acquisition.The purpose is to reduce the negative impact of disadvantages of the source countries on the acquired enterprises.Finally,this paper takes the case study as the foothold,analyzes the overseas case of wanda group from the perspective of the disadvantage of the country of origin,and analyzes the reasons for the failure of wanda group to enter the overseas market from multiple dimensions under the macro background,and draws inspiration.Through the summary on the theory and case analysis,put forward the emerging economies of multinational enterprises in the process of internationalization development effective strategy to overcome the disadvantage to source,such as positive for corporate social responsibility disclosure,strengthening the innovation of system and content,their own innovation ability,the improvement of the enterprise standardization organization identity,strategic alliance,and so on.Finally,this paper summarizes the conclusion of the study and the prospect of the study on the disadvantages of the source countries in the future are drawn,so as to provide ideas and directions for the future research.