Study Of The Status And Development Strategy About Chinese Healthy Foog Industry

The Chinese healthy food industry has gone for 20 years so far and has entire theory system. Chinese healthy food industry is becoming a new point of economic increase. Chinese healthy food industry has formed a system to a certain degree, and has become a strategic industry which has stronger advantage and bigger market prospect in national economy and development of society. With the enter of WTO, the Chinese healthy food market opens further, it makes the domestic market global. Since the current situation, the Chinese healthy food industry must strengthen the management on the follows (laws and regulations, system, consciousness etc.) to carry out the modernization of the Chinese healthy food industry, thereby to go out to the global market and complete globally. But because of many problems in the Chinese healthy food industry, the enterprises can not carry out the internationalization and modernization at once .So combining with the experience of foreign healthy food industry and the current situation of Chinese healthy food industry, the paper found out the problems, analyzed the reasons, predicted the future of Chinese healthy food industry, thus put forward the strategy, which can encourage the domestic market to develop smoothly and drew off the suggestion to solve the problems ,which could be carry out because of the enter of WTO.Firstly, this paper emphasized the definition,the correlative knowledge and the status of Chinese healthy food industry. Several countries and region, such as America, Japan, Europe and Chinese Taiwan province, which is developed countries in the world healthy food industry as analyzed object. It expatiated these countries from four aspects of the definition, the developing course, the popular production, the obstruction of entrance and analyzed the status of healthy food industry in these countries to provide reference for course of Chinese healthy food industries' modernization and internationalization.In the third part, the paper discussed the problems ,which exist in the development of Chinese healthy food industry from macro-angle, such as the deficiency of investment in science and technology; the weakness of basic research; the flowage of advertisement; the excessive imitated and the low-grade production; the incomplete rule of law of healthy food industry; The...