Marketing Segmentation In The Life Cycle Of Mobile Communication

The key elements of improve the profit of each operator are how to increase the customer scale, how to maintain and increase the customer ARPU. The wholesale market has been very important for they provide 70% of service traffic although only 30% customer belongs to this market. The low price strategy and combination sale strategy decreased the customer loyalty to the operator. To gain this market, the operator must analyze the market thoroughly. To maitain the market share and develop new customer, the operator still need analyze this market thoroughly,find the key interesting point of this market, set down some specifically plan.This article anaylizes the signification and the character of wholesale market subdivision. By considering the value identity, this article explained the important of wholesale market subdivision contribute to promote the mobile market ,maintain the old customer, improve the service proficient and strength the key nuclear market ability. And also this article anaylised the shortage of mobile operator on this area today. Base on this , using the theory of customer whole life cycle management,...